SOCIAL AND PSYCHOLOGICAL CHARACTERISTICS OF CORPORATE CULTURE IN UKRAINIAN UNIVERSITIES

Abstract

This study explores the organizational culture of Ukrainian universities amid ongoing structural and societal transformations. In the face of challenges such as digitalization, European integration, and war-related disruptions, higher education institutions are expected to become more flexible, resilient, and community-driven. However, a considerable gap persists between the existing hierarchical and bureaucratic culture and the aspirational model based on openness, trust, and shared values. The aim of this research is to identify the social and psychological features of university culture and assess the contrast between the current state and the desired cultural profile envisioned by academic and administrative staff. The study applies a mixed-methods approach that includes surveys using a modified version of the Organizational Culture Assessment Instrument (OCAI), in-depth interviews with institutional leaders, and an analysis of strategic documents. Results show a dominant reliance on formal control, performance metrics, and top-down decision-making. Yet respondents express a strong preference for participatory leadership, emotional intelligence, creative collaboration, and horizontal communication. The study also reveals key cultural challenges, such as weak internal trust, rigid structure, resistance to change, and lack of strategic communication. These issues hinder inclusive engagement and slow organizational adaptation. The research highlights the need for cultural transformation guided by leadership renewal, internal dialogue, and value-based practices. Strengthening organizational culture is essential for long-term institutional development and crisis resilience.