PEDAGOGICAL AND PSYCHOLOGICAL CARE FOR BILINGUAL PEOPLE VIDAN ON THE BOOK MARKET TRANSFER

Abstract

The article examines the essence and importance of providing bilingual publications on the book translation market, revealing the social nature of the formation of mental and pedagogical qualities of an individual. The main objective of the study is to analyze the trends of multiculturalism as a counterbalance to the process of cultural diffusion. The study highlights the elements of psychological and pedagogical technology, which should be based on a cultural and historical basis and, in turn, provide support for the formation of a general concept of education in society. The psychological features of understanding the patterns of development of pedagogy and the formation of a methodological base for psychological and pedagogical science in the modern socio-cultural space are presented. According to the concept of bilingualism, cultural development involves a process in which biological characteristics (the ability to remember and think) are transformed into social ones, and social ones into psychological ones, modifying the mechanisms of cognitive processes of manifestation and development of memory and thinking. The authors substantiate that with such development, reflex mechanisms recede into the background, and socio-cultural ones become a priority. The sources characterizing social relations and social interaction that can become an internal higher mental function are analyzed. In the act of experiencing, their dramatic collision melts and leads to a change in the structure of the personality, becoming an act of development. The theme of social relations that form patterns and models of behavior is actualized. The emphasis is placed on the fact that social relations are not always reduced to collective ones; sociality can serve as a source of personal experience. The concept of bilingualism is considered, where consciousness manipulates symbols and concepts. Thus, the concept of bilingualism as an example of cultural relativism can be contrasted with modern processes of cultural diffusion.